This course is the most essential for users who want to be found on LinkedIn. This class addresses the basics of the professional profile.
The material covered in this session includes:
Headline - are you optimizing yours & why it matters
Photos - what's appropriate, what matters and why?
Keywords - how to use them, where to use them and how often
Summary & Specialties - why these fields matter
Job Titles - how they may influence your appearance in search results
Personal Information - what to share
Contact Settings - Often overlooked and critical to connecting
Public Profile - what's public to whom
Vanity weblink - get yours and share it. Why?
Websites (3 links) - use them while others ignore them and why.
Experience - what is critical and less so. How to say it.
Skills - identify your skills and level of expertise
Recommendations - why they're essential and managing them successfully
Education - What schools to list, how and why
Dismiss this module and you'll miss opportunities being overlooked by others looking for someone like you, but you're too far down in the search results.